Building resilience and driving AI innovation—one team, one system at a time.
I help people and teams stay focused, creative, and calm in a world that demands constant output, instant decisions, and endless adaptability.
I've worked as a mentor in innovation accelerators across Europe, the Middle East, and Africa — including the European Innovation Academy, Kiuas Accelerator, and STEM Egypt.
Everywhere I go, I teach leaders and founders how to think more clearly, make faster, smarter decisions, and keep their teams performing without burning out. Before founding The Mind Economy, I spent over 16 years as an entrepreneur and project manager in marketing, communications, and customer psychology, with a background in the Hospitality industry.
I've led campaigns, rebranded businesses, and built growth strategies that increased loyalty, clarity, and measurable results. That's where I learned how pressure feels—and how systems, not slogans, create genuine resilience.
I've also written three books. Everything I teach is tested in reality — built from experience, backed by science, and designed to help people work smarter, think clearer, and live better.
Strategic Innovation Partner for Boutique Hospitality Operators
I've spent more than two decades in hospitality — it's where I started, where I burned out, and where I built my best work.
From five-star kitchens to boutique hotels, from guest experience design to brand strategy, I've seen every layer of how this industry works — and where it breaks.
Today, I assist boutique hotels, hospitality brands, and public-sector innovators in optimizing their operations by utilizing AI, self-management, and customer psychology to create exceptional customer experiences.
My work is about creating the kind of hospitality that feels deeply human — supported by intelligent systems that make it sustainable.
Everything I teach and design now — from team resets to AI innovation labs — comes from those real experiences: managing pressure, rebuilding systems, and helping people perform without burning out.
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Award-winning leadership in boutique hospitality
Service manager at Kau Manor, named World’s Best Boutique Hotel 2016 (2 years)
Founder & Operator of a private, award-winning Coaching & Agricultural Tourism House in Estonia (6 years)
Event Director & Experience Designer for premium boutique weddings and immersive hospitality events (6 years)
Ecocafé Co-owner (3 years)
Trainer & Counsellor at Äripäev Training Centre – led CX and service performance development (5 years)
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University of the People, California — B.A. in Health Science (Ongoing)
Kehtna School of Economics and Technology — Applied Higher Education in Service Management (EQF Level 6)
Kehtna School of Economics and Technology — Master Chef Programme (EQF Level 6, 5-Year Study)
University of Cambridge — The Science of Mind and Decision Making (6-Month Programme)
University of British Columbia — The Biological Basis of Motivation and Emotion (2-Month Programme)
HarvardX — Introduction to Neuroscience (MicroBachelors®, 1-Year Programme)
Neurofit Institute — Certified Somatic Nervous System Coach (1-Year Programme)
Academic & Professional Recognition
Lecturer, Mindful Self-Management Programme — Estonian Academy of Security Sciences
Education Ally of the Year Award — Recognised for reviving rural manor schools in partnership with the International Water Tank Organisation
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Brand Builder with Exit Experience — rebranded and scaled the Boost Yourself health brand, leading to a successful €3.6M acquisition by biotech firm Shroomwell.
Entrepreneur & Project Leader (16+ years) — Directed hospitality, wellness, and marketing ventures across Europe. Led initiatives for Tallinn Zoo, Visiting Marketing Manager network, and served as Service Management & Burnout Prevention Trainer for clients including Genius Sports, Fujitsu, Playtech, and Coro.
Customer Experience Strategist, Designer & Trainer — Advised and trained health and hospitality ventures (e.g., Estonian Hotels, MEDS Europe, boutique hospitality projects) on loyalty, service design, and emotional engagement strategies.
Author, Boosting Loyalty (2021) — Published book introducing an e-commerce model for B2C loyalty development and frameworks for leveraging AI in customer retention and scaling.
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AI education, transformation strategy, and tech-for-hospitality implementation
AI Innovation Trainer for:
Nasdaq Baltic
Enterprise Estonia (EAS)
Tallinn Strategic Centre
Tallinn City Government
LHV Bank
Luminor Bank
Fujitsu Estonia
Co-director – AI Salon, Porto Business School, Portugal – part of Silicon Valley Movement Europe
Mentor & Lecturer – European Innovation Academy, Kiuas Accelerator, STEM Egypt (Qatar, Finland , Portugal, Estonia)
Trainer & Advisor – Ukrainian small enterprise resilience and AI-readiness programmes, MEDS Europe
Certified AI Leader – European IT Certification Academy (EITCA), IBM, Vanderbilt University
Co-developer of applied AI strategies via partnership with NonTech AI Advisory (founded by Teet Torim and Kati Torim)
SOMETHING PERSONAL, SOMETHING BLUE?
I've always been drawn to beautiful light, timeless interiors, and the art of creating atmosphere. Hosting has been part of my nature — from long dinner tables to lively family gatherings — even while raising my children and building my career.
As a mother, I understand the importance of balancing ambition and care. That's why I design systems that support both performance and wellbeing — for leaders, teams, and working parents alike.
My love for hospitality is deeply personal. I find beauty in heritage places, antiques, and the quiet details that make people feel at home. Fourteen years ago, when I opened Kau Manor — later named World's Best Boutique Hotel 2016 — I faced burnout that transformed my perspective on success.
Today, that experience fuels my work as a burnout-prevention advocate and hospitality innovator, helping others build lives and businesses that are both sustainable and soulful.